Sales Enablement for Recruitment Companies focused on sustainable growth.

We transform BD into inevitable activity that drives high performance, confidence and consistent results.

Trusted
Working with 100+ high performing recruitment businesses in over fifteen sectors.
Effective
Generated £37 Million+ in new business to date and increased NFI by 12% on average
Proven
Rookies bill £20k per month, consistently while top performers reach $1M per year

We know that for business seeking profitable growth, systems are essential to scale.

The State of BD, 2025 shows 76% of recruiters lack a clear business development process.

Profit margins are now below 20%, staff are working longer hours, and companies are spending more on technology.

Despite this, many still find it hard to stand out, be seen as experts, and win good clients. Without changes, many recruitment leaders believe just surviving the next few years will be extremely difficult.

The State of BD 2025 Report

‘The State of BD, 2025’ highlighted 35 insights with 17,500 data points from 500+ companies. The report was written in conjunction with leading industry experts from:

Recruitment businesses with a clear and coherent sales strategy overcome these challenges.

Our unique approach allows every recruitment business to develop their very own sales methodology, combining our proven process with their unique DNA.

Future Fit

A sales engine that drives new business based on your vision, the new sales landscape, and the specific demands of your market

Precise Processes

End to end process guides that delivery clarity and confidence within your team

Inevitable outcomes

Ongoing implementation that makes consistent activity and scalable results inevitable.

The Resonant Sales Accelerator

Level 1

Clarity

Before growth can happen, your team needs complete clarity. We help define what great looks like, establish clear metrics, and align everyone behind the same commercial vision.

Metrics

We identify the key performance indicators that matter most to your business and translate them into simple, actionable targets that drive daily focus and accountability.

Process

We document and refine your sales process from start to finish, giving every consultant a clear roadmap for winning, nurturing, and expanding client relationships.

Beliefs

Your people sell what they believe in. We help shape the mindset and behaviours needed to perform with confidence, consistency, and conviction.

Level 2

Precision

Once the foundation is clear, we turn focus to precision. This means understanding your market, refining your messaging, and identifying exactly where your efforts create the most impact.

Audience

We map and segment your market, clarifying which clients, roles, and verticals offer the best commercial opportunity.

Problem

We help your team articulate the real problems your clients are facing, moving conversations beyond transactions into strategic, value-led discussions.

Solution

Your recruiters become trusted advisors by presenting solutions that speak directly to your client’s pain points - not just job specs.

Level 3

Campaign

With clarity and precision in place, we build scalable, repeatable campaigns that generate qualified conversations and consistent new business.

Channels

From cold calls to LinkedIn and email, we define the right channel mix and teach your team how to execute each one effectively.

Copy

We craft compelling outreach messages that open doors, start conversations, and position your consultants as experts in their space.

Cadence

We design simple, structured activity plans that keep your team consistent and accountable — the key to predictable pipeline growth.

Campaign

Level 4:
Conversion

Discovery

Proposal

Conversion

Recruitment is the most valuable professional service - it's time to get recognised that way

We believe being recognised as the of a leading recruiter tells your story is a beautiful combination of being authentic.

We want you to demonstrate your leadership, professional credibility of your business and expertise by developing a trusted client authority that puts everyone at ease.

We are driven by the unapologetic pursuit of simplicity - the simplicity about the better, your global brand marketing and sales success.

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Podcast

Recruiting Better with Ben Browning

Each week, we answer real questions from recruiters and business leaders looking to grow.

Get proven tactics to win more roles, place more candidates, and become a trusted advisor.

Latest episodes

View all episodes
Alex Elliott

Alex Elliott

The Sales Playbook for Recruitment Leaders to Scale from People to Systems Led Growth with Alex Elliott

1 Sep 2025

The Sales Playbook for Recruitment Leaders to Scale from People to Systems Led Growth with Alex Elliott

In this live episode of Recruiting Better, host Ben Browning is joined by Alex Elliott, the founder of Phase 6 Advisory and co-founder of Liquid Personnel, for a candid discussion at the Recruitment Expo in London.

View episode
Chris, Ben & Roheel

Chris, Ben & Roheel

The brutal truth why recruitment agencies are failing at business development

26 Mar 2025

The brutal truth why recruitment agencies are failing at business development – Chris, Ben & Roheel

In this live episode of ‪@recruitingbetter‬ host Ben Browning brings together a panel of three recruitment leaders to delve into the findings of the State of BD 2025 report, an in-depth look at business development strategies across 500+ recruitment firms.

View episode
Zac Thompson & Jack Frimston

Zac Thompson & Jack Frimston

Cold Calling vs. LinkedIn & Email: What Works Best for Recruiters?

4 Mar 2025

Cold Calling vs. LinkedIn & Email: What Works Best for Recruiters? With Zac Thompson & Jack Frimston

In this episode of ‪@recruitingbetter‬ host Ben Browning sits down with Zac Thompson and Jack Frimston from ‪@wehaveameeting‬ to discuss the power of cold calling in modern sales. They break down why cold outreach remains one of the most effective ways to connect with decision-makers and how sales

View episode
Ben Browning

Ben Browning

How Top Recruiters Scale from 150K to $1M Using These 10 Steps with Ben Browning

26 Feb 2025

How Top Recruiters Scale from 150K to $1M Using These 10 Steps with Ben Browning

In this episode of ‪@recruitingbetter‬ Ben Browning challenges the conventional wisdom that training alone is the key to recruiter success. Instead, he shares ten powerful strategies that top-performing recruiters use to break through plateaus and dramatically increase their billings.

View episode

Latest articles

View all articles
Business Development
2 Sep 2025 by Ben Browning

WAY OFF TARGET 🎯

...Recruitment Leaders Agree... This is the Problem With BD Last week I spoke to over 50 recruiters. The one thing...
Read More
Business Development
2 Sep 2025 by Ben Browning

Making BD Your Biggest Win

Right now, Recruiters are frustrated. The traditional approach to business development has become increasingly ineffective but they don’t know what...
Read More
Business Development
2 Sep 2025 by Ben Browning

WIN FIFTEEN TIMES MORE NEW BUSINESS

ECRUITERS APPROACH TO BD IS WILDLY INEFFECTIVE... ...and you know it. That is why it is so damn hard to...
Read More

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Frequently Asked Questions

Find answers to the most common questions about our sales consultancy services.

Our process involves developing a tailored sales methodology for your recruitment business. We help you build a sales playbook, provide end-to-end process guides, and support ongoing implementation. We offer everything from clear and direct online training through to full transformation programs.

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