We transform BD into inevitable activity that drives high performance, confidence and consistent results.
The State of BD, 2025 shows 76% of recruiters lack a clear business development process.
Profit margins are now below 20%, staff are working longer hours, and companies are spending more on technology.
Despite this, many still find it hard to stand out, be seen as experts, and win good clients. Without changes, many recruitment leaders believe just surviving the next few years will be extremely difficult.
‘The State of BD, 2025’ highlighted 35 insights with 17,500 data points from 500+ companies. The report was written in conjunction with leading industry experts from:
Our unique approach allows every recruitment business to develop their very own sales methodology, combining our proven process with their unique DNA.
A sales engine that drives new business based on your vision, the new sales landscape, and the specific demands of your market
End to end process guides that delivery clarity and confidence within your team
Ongoing implementation that makes consistent activity and scalable results inevitable.
Before growth can happen, your team needs complete clarity. We help define what great looks like, establish clear metrics, and align everyone behind the same commercial vision.
We identify the key performance indicators that matter most to your business and translate them into simple, actionable targets that drive daily focus and accountability.
We document and refine your sales process from start to finish, giving every consultant a clear roadmap for winning, nurturing, and expanding client relationships.
Your people sell what they believe in. We help shape the mindset and behaviours needed to perform with confidence, consistency, and conviction.
Once the foundation is clear, we turn focus to precision. This means understanding your market, refining your messaging, and identifying exactly where your efforts create the most impact.
We map and segment your market, clarifying which clients, roles, and verticals offer the best commercial opportunity.
We help your team articulate the real problems your clients are facing, moving conversations beyond transactions into strategic, value-led discussions.
Your recruiters become trusted advisors by presenting solutions that speak directly to your client’s pain points - not just job specs.
With clarity and precision in place, we build scalable, repeatable campaigns that generate qualified conversations and consistent new business.
From cold calls to LinkedIn and email, we define the right channel mix and teach your team how to execute each one effectively.
We craft compelling outreach messages that open doors, start conversations, and position your consultants as experts in their space.
We design simple, structured activity plans that keep your team consistent and accountable — the key to predictable pipeline growth.
We believe being recognised as the of a leading recruiter tells your story is a beautiful combination of being authentic.
We want you to demonstrate your leadership, professional credibility of your business and expertise by developing a trusted client authority that puts everyone at ease.
We are driven by the unapologetic pursuit of simplicity - the simplicity about the better, your global brand marketing and sales success.
Podcast
Each week, we answer real questions from recruiters and business leaders looking to grow.
Get proven tactics to win more roles, place more candidates, and become a trusted advisor.
The Sales Playbook for Recruitment Leaders to Scale from People to Systems Led Growth with Alex Elliott
In this live episode of Recruiting Better, host Ben Browning is joined by Alex Elliott, the founder of Phase 6 Advisory and co-founder of Liquid Personnel, for a candid discussion at the Recruitment Expo in London.
View episode →The brutal truth why recruitment agencies are failing at business development
In this live episode of @recruitingbetter host Ben Browning brings together a panel of three recruitment leaders to delve into the findings of the State of BD 2025 report, an in-depth look at business development strategies across 500+ recruitment firms.
View episode →Cold Calling vs. LinkedIn & Email: What Works Best for Recruiters?
In this episode of @recruitingbetter host Ben Browning sits down with Zac Thompson and Jack Frimston from @wehaveameeting to discuss the power of cold calling in modern sales. They break down why cold outreach remains one of the most effective ways to connect with decision-makers and how sales
View episode →How Top Recruiters Scale from 150K to $1M Using These 10 Steps with Ben Browning
In this episode of @recruitingbetter Ben Browning challenges the conventional wisdom that training alone is the key to recruiter success. Instead, he shares ten powerful strategies that top-performing recruiters use to break through plateaus and dramatically increase their billings.
View episode →We're planning something exciting! Check back soon for our next webinar.
Find answers to the most common questions about our sales consultancy services.
Our process involves developing a tailored sales methodology for your recruitment business. We help you build a sales playbook, provide end-to-end process guides, and support ongoing implementation. We offer everything from clear and direct online training through to full transformation programs.
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