Client Acquisition
Choose high-value clients, reach the right decision-makers and open conversations around commercial value.

For Recruitment and Search Firms
Most recruitment firms take whatever briefs come through the door. We help you target, win and grow high-value, committed clients.Benchmark your BD →
The reality
A team can deliver excellent recruitment and still struggle to make the numbers work.
Fee discounting, uncommitted clients and low fill rates leave good recruiters doing work they never get paid for.

Ben has been instrumental in developing our global business development strategy. We’ve seen results scale at pace with a substantial impact on exclusivity rates, fill rates and fees.
He’s caused me to think differently about every aspect of how we win and serve clients and most importantly, why. That has stopped the rollercoaster, and earned the opportunity to work with clients who truly value what we do.
The traditional model is delivering less
When recruiters wait for vacancies to appear, they enter late, compete with five other agencies, and discount to win. Winning better work takes a shared, proactive method that protects your positioning and fees.
BD starts when you don't have enough jobs on.
Consultants chase every open vacancy equally.
Racing to win jobs or searches beats earning commitment and building value.
Getting more out of relationships relies on good timing, and gut feel.
The signs of a healthy firm
A better BD system changes more than pipeline. It improves the economics and energy of the whole firm.
What we make systematic
BD isn’t just pulling jobs. It’s how you win high-value clients, grow them into repeat business, and capture the full value of the work you do.
Choose high-value clients, reach the right decision-makers and open conversations around commercial value.
Turn one successful placement into broader, recurring revenue from the relationship.
Turn your expertise into services clients understand and value, then give your team a clear way to sell them, earn commitment and protect your fees.

What changes
Better work
“A substantial impact on exclusivity rates, fill rates and fees.”
Better growth
“Ben has been instrumental in changing our thought process of how we generate revenue.”
A stronger team
“For the first time, we have a strategy and structure company-wide for BD.”
Who this is for
Live workshop · Thursday 26 November 2026, 8.00am UK
A free, 45-minute working session for recruitment and search founders. Bring your numbers. Leave with one clear priority.
“For the first time, we have a company-wide strategy and structure for BD.”