Sales Enablement for Recruitment Companies focused on sustainable growth.

We transform BD into inevitable activity that drives high performance, confidence and consistent results.

Trusted
Working with 100+ high performing recruitment businesses in over fifteen sectors.
Effective
Generated £37 Million+ in new business to date and increased NFI by 12% on average
Proven
Rookies bill £20k per month, consistently while top performers reach $1M per year

We know that for business seeking profitable growth, systems are essential to scale.

The State of BD, 2025 shows 76% of recruiters lack a clear business development process.

Profit margins are now below 20%, staff are working longer hours, and companies are spending more on technology.

Despite this, many still find it hard to stand out, be seen as experts, and win good clients. Without changes, many recruitment leaders believe just surviving the next few years will be extremely difficult.

The State of BD 2025 Report

‘The State of BD, 2025’ highlighted 35 insights with 17,500 data points from 500+ companies. The report was written in conjunction with leading industry experts from:

Recruitment businesses with a clear and coherent sales strategy overcome these challenges.

Our unique approach allows every recruitment business to develop their very own sales methodology, combining our proven process with their unique DNA.

Future Fit

Precise Processes

Inevitable outcomes

The Resonant Sales Accelerator

Level 1

Clarity

Before growth can happen, your team needs complete clarity. We help define what great looks like, establish clear metrics, and align everyone behind the same commercial vision.

Metrics

We identify the KPIs that matter most and translate them into simple, actionable targets that drive daily focus.

Process

We document and refine your sales process, giving every consultant a clear roadmap for winning and expanding client relationships.

Beliefs

We shape the mindset and behaviours your people need to perform with confidence, consistency, and conviction.

Level 2

Precision

Once the foundation is clear, we turn focus to precision. This means understanding your market, refining your messaging, and identifying exactly where your efforts create the most impact.

Audience

We map and segment your market, clarifying which clients, roles, and verticals offer the best commercial opportunity.

Problem

We help your team articulate the real problems clients are facing, moving conversations beyond transactions into value-led discussions.

Solution

Your recruiters become trusted advisors by presenting solutions that speak directly to client pain points - not just job specs.

Level 3

Campaign

With clarity and precision in place, we build scalable, repeatable campaigns that generate qualified conversations and consistent new business.

Channels

We define the right channel mix across calls, LinkedIn, and email, and teach your team how to execute each one effectively.

Copy

We craft compelling outreach messages that open doors, start conversations, and position your consultants as experts.

Cadence

We design structured activity plans that keep your team consistent and accountable - the key to predictable pipeline growth.

Level 4

Conversion

Great recruiters don't just generate conversations - they close them. We help your team master the art of converting opportunities into revenue, consistently and professionally.

Discovery

We train your consultants to ask the right questions and truly understand a client's situation, so every pitch is built on insight rather than assumption.

Proposal

We help your team present solutions that land. Clear, confident, and commercially compelling proposals that make saying yes the obvious choice.

Conversion

From negotiation to close, we give your consultants the skills and scripts to handle objections, build urgency, and turn qualified conversations into signed business.

Level 4:
Conversion

Discovery

Proposal

Conversion

Recruitment is the most valuable professional service - it's time to get recognised that way

We believe being recognised as the of a leading recruiter tells your story is a beautiful combination of being authentic.

We want you to demonstrate your leadership, professional credibility of your business and expertise by developing a trusted client authority that puts everyone at ease.

We are driven by the unapologetic pursuit of simplicity - the simplicity about the better, your global brand marketing and sales success.

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Podcast

Recruiting Better with Ben Browning

Each week, we answer real questions from recruiters and business leaders looking to grow.

Get proven tactics to win more roles, place more candidates, and become a trusted advisor.

Latest episodes

View all episodes
Alex Elliott

Alex Elliott

The Sales Playbook for Recruitment Leaders to Scale from People to Systems Led Growth with Alex Elliott

1 Sep 2025

The Sales Playbook for Recruitment Leaders to Scale from People to Systems Led Growth with Alex Elliott

In this live episode of Recruiting Better, host Ben Browning is joined by Alex Elliott, the founder of Phase 6 Advisory and co-founder of Liquid Personnel, for a candid discussion at the Recruitment Expo in London.

View episode
Chris, Ben & Roheel

Chris, Ben & Roheel

The brutal truth why recruitment agencies are failing at business development

26 Mar 2025

The brutal truth why recruitment agencies are failing at business development – Chris, Ben & Roheel

In this live episode of ‪@recruitingbetter‬ host Ben Browning brings together a panel of three recruitment leaders to delve into the findings of the State of BD 2025 report, an in-depth look at business development strategies across 500+ recruitment firms.

View episode
Zac Thompson & Jack Frimston

Zac Thompson & Jack Frimston

Cold Calling vs. LinkedIn & Email: What Works Best for Recruiters?

4 Mar 2025

Cold Calling vs. LinkedIn & Email: What Works Best for Recruiters? With Zac Thompson & Jack Frimston

In this episode of ‪@recruitingbetter‬ host Ben Browning sits down with Zac Thompson and Jack Frimston from ‪@wehaveameeting‬ to discuss the power of cold calling in modern sales. They break down why cold outreach remains one of the most effective ways to connect with decision-makers and how sales

View episode
Ben Browning

Ben Browning

How Top Recruiters Scale from 150K to $1M Using These 10 Steps with Ben Browning

26 Feb 2025

How Top Recruiters Scale from 150K to $1M Using These 10 Steps with Ben Browning

In this episode of ‪@recruitingbetter‬ Ben Browning challenges the conventional wisdom that training alone is the key to recruiter success. Instead, he shares ten powerful strategies that top-performing recruiters use to break through plateaus and dramatically increase their billings.

View episode
James Ellis

James Ellis

28 Jan 2025

How Employer Branding is Revolutionizing Recruitment with James Ellis

This week, we’re speaking with James Ellis, Chief Brand Builder at Employer Brand Labs. With over a decade of experience, James is an expert in employer branding and a well-known voice on platforms like LinkedIn and YouTube.

View episode
Ben Browning

Ben Browning

21 Jan 2025

How Transformational Recruitment Builds Predictable Pipelines & Beats the Competition w/ BenBrowning

In this episode of the ‪@recruitingbetter‬ host Ben Browning uncovers why traditional recruitment methods may be holding you back and shares a transformative approach to elevate your recruitment game.

View episode
Ben Browning

Ben Browning

How Recruiters Can Break Past 150K and Scale to 300K Without More Training with Ben Browning

18 Feb 2025

How Recruiters Can Break Past 150K and Scale to 300K Without More Training with Ben Browning

In this episode of ‪@recruitingbetter‬ Ben Browning discusses how recruitment consultants can overcome common challenges in business development (BD).

View episode
Adam Tiberius

Adam Tiberius

14 Jan 2025

How Solving Problems Scales Recruitment Revenue Faster Than Discounts by Adam Tiberius

This week, we’re joined by the brilliant Adam Tiberius, a trailblazing business development leader who has redefined recruitment strategies.

View episode

Latest articles

View all articles
Business Development
23 Oct 2025 by resonant-s-admin

Why Recruiters Don’t Grow Clients…

(And how to unlock hidden opportunities today) The Big Blindspot Most recruiters can tell you which accounts bill the most....
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Business Development
23 Oct 2025 by resonant-s-admin

A HALF-MILLION-POUND LESSON IN CLIENT MANAGEMENT

Why your gut feel about client relationships is costing you a fortune Read more at: reach.beresonant.co.uk As I sat next...
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Business Development
22 Oct 2025 by resonant-s-admin

The REACH Framework: How to Score Any Client Relationship in UNDER 5 Minutes

Theme: Launch week - Education + Value After Working With 400+ Recruitment Leaders, I've Identified the 5 Categories That Predict...
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Business Development
2 Oct 2025 by resonant-s-admin

REBOOTING BD STRATEGY? Start HERE

Avoid Confusion and Frustration with BD in Recruitment by Ben Browning founder Resonant BD strategy isn't as clear cut as...
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Business Development
10 Sep 2025 by resonant-s-admin

Why Speccing Isn’t Working

...And the Million Pound Alternative For Winning New Business by Ben Browning, Founder Resonant On September 24th I'll be live...
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Business Development
4 Sep 2025 by resonant-s-admin

THE MILLION DOLLAR METHOD TO STANDING OUT IN A CROWDED MARKET

Pro Sales Tools For Eliminating Competition in Recruitment Recruiters fail to differentiate. This method directly addresses key buying criteria. It...
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Business Development
30 Jul 2025 by Ben Browning

WIN FIFTEEN TIMES MORE NEW BUSINESS

ECRUITERS APPROACH TO BD IS WILDLY INEFFECTIVE... ...and you know it. That is why it is so damn hard to...
Read More
Business Development
23 Jul 2025 by Ben Browning

Making BD Your Biggest Win

Right now, Recruiters are frustrated. The traditional approach to business development has become increasingly ineffective but they don’t know what...
Read More

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Frequently Asked Questions

Find answers to the most common questions about our sales consultancy services.

Our process involves developing a tailored sales methodology for your recruitment business. We help you build a sales playbook, provide end-to-end process guides, and support ongoing implementation. We offer everything from clear and direct online training through to full transformation programs.

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