Commercial strategy for recruitment firms
Win better business. Create recurring revenue. Grow customer value.
WHO WE ARE
Many recruitment firms are busy with BD and marketing, but still lack one clear commercial strategy the whole team can follow.
Ben has been instrumental in developing our global business development strategy. We've seen results scale at pace with a substantial impact on exclusivity rates, fill rates and fees. He's caused me to think differently about every aspect of how we win and serve clients and most importantly, why. That has stopped the rollercoaster, and earned the opportunity to work with clients who truly value what we do.
HOW YOU SELL MATTERS
Recruitment firms aren’t just competing on vacancies, candidates and relationships. They’re competing on commercial clarity: who they serve, the value they create, how they sell and how they get paid.
Marketing creates attention without enough direction. Business development relies on referrals and bursts of effort. The team explains the firm’s value differently from one conversation to the next. Too much still depends on the founder.
Without a plan clients see less value. Fees and margins come under pressure. Growth becomes harder to repeat.
How we work
Three connected stages that turn commercial direction into a practical system for growth.
BUILDING THE PLAN
Benchmark your commercial performance, examine positioning, pipeline, conversion, pricing and account growth, then identify where value is being lost. You leave with a clear diagnosis, leadership priorities and a practical commercial roadmap.
CREATING REAL CHANGE
Implement one agreed priority with the leadership team, building the decisions, process, assets and coaching the team needs to use it consistently. Move from recommendation to measurable execution.
SUPPORTING YOUR GROWTH
Track results, refine the plan, support leadership decisions and coach the team as the business and market change. Sustain progress without slipping back into disconnected activity.
MARKETING
SALES
REVENUE
How to measure us
A coherent strategy that scales.
When your commercial strategy is working for you, success becomes predictable and growth accelerates.
Better work. Stronger margins.
Alignment drives profit. You'll see increases in your fees and fill rate, and capture revenue without making hires.
A team that performs and stays.
The right process stops BD feeling heavy, and makes activity easier to drive. A self motivated team inspired to deliver.
Who this is for
Built for firms with a team to lead, not solo founder-operators. If it’s just you right now, Flow Finder is designed for that stage.
Trusted by 100+ recruitment and search firms
For the first time, a company-wide strategy and structure for BD.
Working with Ben has been transformational for us as a team.
The next step
A focused conversation about where growth is getting stuck, what needs to change and whether Resonant is the right next step.
Ben Browning, Founder of Resonant
Ben has been instrumental in changing our thought process of how we generate revenue, and I’d recommend him wholeheartedly to anyone looking to up their game.
