18 YEARS IN RECRUITMENT | £50M+ REVENUE GENERATED

Driving profit and productivity in Recruitment

Not just a playbook: A complete commercial roadmap, for your business with support until it sticks.

Ben Browning, founder of Resonant, in a navy blazer and white shirt in a modern office

Trusted by 100+ recruitment leaders

Ben is a weapons-grade genius when it comes to the recruitment game.

Jake Holt · Property Directors

The most significant impact on my BD career of anyone I’ve worked with.

Adam Tiberius · Equipment Sales Recruitment

Ben is reimagining recruiting. He has his pulse on the sales and recruiting industry.

Justin Michael · Executive Coach

Instrumental in changing how we think about generating revenue.

Reiss McNally · Co-Founder, Molecular

An ally covering your back instead of chasing the money.

Marcus Cauchi · Revenue Reality

Within the first week I’d had more client conversations than I ever had before.

Zach Miller · Strategic Talent Consultant

Ben is doing the work so many in recruiting try to avoid.

Anthony Iannarino · Author & Sales Leader

For the first time, a company-wide strategy and structure for BD.

Richard Fisher · CEO, Skillsearch

He challenges the way I think about recruiting when new perspectives are hard to come by.

Max Grouette · Director, Revel

Working with Ben has been transformational for us as a team.

Filip Dimitrov · Producer Recruitment

An excellent sales trainer, and a consultant who shows you the optimum way to win clients.

Nabil McNaughton · MD, Challenger

Already noticing a difference in the quality of our conversations and sales calls.

Mike Carter · Co-Founder, Change Recruitment

Everything Ben does goes back to his mission to make recruitment better.

John Phillips · Founder, Outstation

He’s helped me redefine my sales approach. I highly recommend investing with Ben.

Daniel Langley · Founder, Six Figure-OS

A fountain of knowledge worth every penny.

Anthony Heaphy · AI in Action Podcast

Ben is a weapons-grade genius when it comes to the recruitment game.

Jake Holt · Property Directors

The most significant impact on my BD career of anyone I’ve worked with.

Adam Tiberius · Equipment Sales Recruitment

Ben is reimagining recruiting. He has his pulse on the sales and recruiting industry.

Justin Michael · Executive Coach

Instrumental in changing how we think about generating revenue.

Reiss McNally · Co-Founder, Molecular

An ally covering your back instead of chasing the money.

Marcus Cauchi · Revenue Reality

Within the first week I’d had more client conversations than I ever had before.

Zach Miller · Strategic Talent Consultant

Ben is doing the work so many in recruiting try to avoid.

Anthony Iannarino · Author & Sales Leader

For the first time, a company-wide strategy and structure for BD.

Richard Fisher · CEO, Skillsearch

He challenges the way I think about recruiting when new perspectives are hard to come by.

Max Grouette · Director, Revel

Working with Ben has been transformational for us as a team.

Filip Dimitrov · Producer Recruitment

An excellent sales trainer, and a consultant who shows you the optimum way to win clients.

Nabil McNaughton · MD, Challenger

Already noticing a difference in the quality of our conversations and sales calls.

Mike Carter · Co-Founder, Change Recruitment

Everything Ben does goes back to his mission to make recruitment better.

John Phillips · Founder, Outstation

He’s helped me redefine my sales approach. I highly recommend investing with Ben.

Daniel Langley · Founder, Six Figure-OS

A fountain of knowledge worth every penny.

Anthony Heaphy · AI in Action Podcast

WHO WE ARE

Commercial Strategy Partner for Recruitment Firms who put people first. We believe growth happens when winning is a repeatable process, the whole team delivers.

THAT IS COMMERCIAL STRATEGY.

THE PROBLEMS WE FIX

The team feels harder to motivate, margin is falling and momentum is missing.

Your value is hidden in random acts of marketing and reactive BD when you get time.

RELEASING THE HANDBRAKE ON GROWTH,

How we work

A complete commercial roadmap

Review

GET CLARITY

We ask the tough questions that get the true picture on how you win today, across sales, marketing and delivery. You get clear, actionable feedback on what's working, what's not and what to do next.

Start with clarity

from £990 +vat

Sprint

DRIVE CHANGE

We build the playbooks and assets that ensure your strategy gets delivered consistently. You get support on one priority move at a time; outbound, inbound, expansion - whatever moves the needle now.

Improve our process

from £1,500+vat per month

Grow

MAKE IT STICK

We track the data, refine the plan, and coach the team, accelerating your growth trajectory. You get ongoing development and accountability keeping you on track and ahead of the competition.

Keep us growing

from £1,500+vat per month

The roadmap covers every lever that drives revenue.

What the roadmap covers

MARKETING

PositioningMarket SegmentationIdeal Client DefinitionValue Proposition

SALES

Trigger Based OutboundProactive Client AcquisitionInbound - Social and ContentActive Client ExpansionPartners, Referrals and Events

REVENUE

ProductisationPricing & NegotiationRecurring RevenueNew Market Access

How to measure us

The results that matter

Recruitment Leaders bring us in to improve momentum, margin and motivation. Agree the scorecard before the work begins.

resonant.app/scorecard

Commercial Performance Scorecard

Example measurement view

Momentum

Pipeline and opportunities worked

BD conversion

Fill rate

Account expansion

Referrals and commercial allies

Margin

Average fee

Fee discounting

GP per head

Revenue per hire

Retained vs contingent mix

Motivation

Activity levels

Billing consistency

Ramp time

Performance spread

Consultant satisfaction

ahead of target in progressfor review

Momentum

A coherent strategy that scales.

When your commercial strategy is working for you, success becomes predictable and growth accelerates.

Margin

Better work, better paid.

Alignment drives profit. You'll see increases in your fees and fill rate, and capture revenue without making hires.

Motivation

A team that performs and stays.

The right process stops BD feeling heavy, and makes activity easier to drive. A self motivated team inspired to deliver.

Who this is for

Some people. Not everyone.

of recruitment businesses have no clear commercial strategy. See the research.

For

Leaders of expert niche recruitment and search firms
Firms who know the quality of their work is better than the fees they charge or clients they serve
Leaders ready to tackle their strategy, not just the team's activity
Teams who believe they can win better clients and better terms more consistently

Not for

Anyone after a quick lead-gen hack
Firms wanting a course to hand to the team
Owners who want it done to them, not with them
Anyone looking for more activity for its own sake

Twenty minutes with Ben.

A short call with the industries leading expert to see whether commercial strategy could genuinely lift your business.

20 minutes with Ben

Ben Browning, Founder of Resonant

Ben has been instrumental in developing our global business development strategy. We've seen results scale at pace with a substantial impact on exclusivity rates, fill rates and fees.

He's caused me to think differently about every aspect of how we win and serve clients and most importantly, why. That has stopped the rollercoaster, and earned the opportunity to work with clients who truly value what we do.

ADAM TIBERIUS, DIRECTOR, ZENOPA LIFE SCIENCES