Review
BUILDING THE PLAN
Benchmark your sales and marketing strategy, and create an immediate action plan for improving results.
Commercial strategy for recruitment firms
Replace random BD with a clear plan your whole team can follow.
Win better business. Create recurring revenue. Grow customer value.
18+ YEARS IN RECRUITMENT
£78M+ REVENUE GENERATED
TRUSTED BY 100+ RECRUITMENT AND SEARCH FIRMS
WHO WE ARE
Commercial Strategy Partner for recruitment and search firms.
Many recruitment firms are busy with BD and marketing, but still lack one clear commercial strategy the whole team can follow.
Resonant helps owners turn the value already inside the business into clearer positioning, better sales conversations, stronger account growth and a repeatable way to win.BEN BROWNING, FOUNDER
Adam Tiberius
Director, Zenopa Life Sciences
Ben has been instrumental in developing our global business development strategy. We've seen results scale at pace with a substantial impact on exclusivity rates, fill rates and fees. He's caused me to think differently about every aspect of how we win and serve clients and most importantly, why. That has stopped the rollercoaster, and earned the opportunity to work with clients who truly value what we do.
HOW YOU SELL MATTERS
Without a commercial system, growth depends on individuals, activity and chance.
Recruitment firms aren’t just competing on vacancies, candidates and relationships. They’re competing on commercial clarity: who they serve, the value they create, how they sell and how they get paid.
Marketing creates attention without enough direction. Business development relies on referrals and bursts of effort. The team explains the firm’s value differently from one conversation to the next. Too much still depends on the founder.
Without a plan clients see less value. Fees and margins come under pressure. Growth becomes harder to repeat. And the value stays locked in the founder, rather than in the business.
How we work
Building the plan. Embedding the change. Supporting your growth.
Three connected stages that turn commercial direction into a practical system for growth, whether you're stepping back, about to invest, or heading towards an exit.
Sprint
CREATING REAL CHANGE
Execute a focused ninety day action plan to embed a repeatable system for growing revenue.
Partner
SUPPORTING YOUR GROWTH
We track results, refine the plan, support leadership and coach the team as the business grows.
WHAT OUR WORK COVERS
Your unique strategy, built from the parts that drive your value.
MARKETING
PositioningMarket SegmentationIdeal Client DefinitionValue Proposition
SALES
Trigger Based OutboundProactive Client AcquisitionInbound - Social and Content StrategyActive Client ExpansionPartners, Referrals and Events
REVENUE
ProductisationPricing & NegotiationRetained Search & Recurring RevenueNew Market Access
How to measure us
The results that matter
Momentum
A coherent strategy that scales.
When your commercial strategy is working for you, success becomes predictable and growth accelerates.
Margin
Better work. Stronger margins.
Alignment drives profit. You'll see increases in your fees and fill rate, and capture revenue without making hires.
Motivation
A team that performs and stays.
The right process stops BD feeling heavy, and makes activity easier to drive. A self motivated team inspired to deliver.
Who this is for
Built for expert recruitment and search firms ready to turn strong work into repeatable growth.
Most firms come to us at one of five moments.
For
- You're about to invest in tools, training, marketing or hires, and you want the strategy right first.
- You're busy and growing, but the business isn't getting commercially stronger.
- You want the firm to win without everything running through you.
- You're selling more than recruitment, and you need a way to package and price it.
- You're heading towards exit, MBO or a leadership handover, and you need value that transfers.
Not for
- Anyone looking for a quick lead-generation hack
- Firms wanting a course to hand to the team
- Owners who want change done to them rather than built with them
- Anyone chasing more activity without a strategy beneath it
SIMPLY WANT TO IMPROVE YOUR PERSONAL BILLINGS
Flow Finder
Upgrade your BD now
Built for elite recruiters running their own desk. Not for firm owners and leadership teams.
Go to Flow FinderTrusted by 100+ recruitment and search firms
For the first time, a company-wide strategy and structure for BD.
Working with Ben has been transformational for us as a team.
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The next step
Discuss the Seven Decisions Driving Your Commercial Reality
Join the Commercial Strategy Workshop to work through the seven questions, see whether the issue is strategy or execution, and leave clear on what needs to change next.
Led by Ben Browning, Founder of Resonant
Ben has been instrumental in changing our thought process of how we generate revenue, and I’d recommend him wholeheartedly to anyone looking to up their game.