Review
BUILDING THE PLAN
Your sales and marketing performance benchmarked against the industry coupled with expert analysis, and a clear plan for growth.
Commercial strategy for recruitment firms
Replace random BD with a commercial strategy your whole team can follow.
Consistently win more high quality new business, with one clear plan the whole team follows.
18+ YEARS IN RECRUITMENT
£78M+ REVENUE GENERATED
TRUSTED BY 100+ RECRUITMENT AND SEARCH FIRMS
WHO WE ARE
Commercial Strategy Partner for recruitment and search firms.
Many recruitment firms are busy with BD and marketing, but still lack one clear commercial strategy the whole team can follow.
Resonant helps owners turn the value already inside the business into clearer positioning, better sales conversations, stronger account growth and a repeatable way to win.BEN BROWNING, FOUNDER
Adam Tiberius
Director, Zenopa Life Sciences
Ben has been instrumental in developing our global business development strategy. We've seen results scale at pace with a substantial impact on exclusivity rates, fill rates and fees. He's caused me to think differently about every aspect of how we win and serve clients and most importantly, why. That has stopped the rollercoaster, and earned the opportunity to work with clients who truly value what we do.
HOW YOU SELL MATTERS
Without a commercial system, growth depends on individuals, activity and chance.
Marketing creates attention without enough direction. Business development relies on referrals and bursts of effort. The team explains the firm’s value differently from one conversation to the next. Too much still depends on the founder.
Clients see less value. Fees and margins come under pressure. Growth becomes harder to repeat.
How we work
Building the plan. Embedding the change. Supporting your growth.
Three connected stages that turn commercial direction into a practical system for growth.
Sprint
CREATING REAL CHANGE
Your strategy implemented, one priority area at a time, with coaching and tools that align the whole team for scalable success.
Partner
SUPPORTING YOUR GROWTH
Your data tracked, plan refined, leadership held accountable and team coached, keeping you on track and ahead of the competition.
What the roadmap covers
Your unique strategy, built from the parts that drive your value.
MARKETING
PositioningMarket SegmentationIdeal Client DefinitionValue Proposition
SALES
Trigger Based OutboundProactive Client AcquisitionInbound - Social and Content StrategyActive Client ExpansionPartners, Referrals and Events
REVENUE
ProductisationPricing & NegotiationRetained Search & Recurring RevenueNew Market Access
How to measure us
The results that matter
Momentum
A coherent strategy that scales.
When your commercial strategy is working for you, success becomes predictable and growth accelerates.
Margin
Better work. Stronger margins.
Alignment drives profit. You'll see increases in your fees and fill rate, and capture revenue without making hires.
Motivation
A team that performs and stays.
The right process stops BD feeling heavy, and makes activity easier to drive. A self motivated team inspired to deliver.
Who this is for
Built for expert recruitment and search firms ready to turn strong work into repeatable growth.
For
- Leaders of expert niche recruitment and search firms
- Firms whose work deserves better fees, terms and clients
- Leaders ready to fix commercial strategy, not simply push more activity
- Teams prepared to embed a consistent way to position, sell and grow
Not for
- Anyone looking for a quick lead-generation hack
- Firms wanting a course to hand to the team
- Owners who want change done to them rather than built with them
- Anyone chasing more activity without a strategy beneath it
Built for firms with a team to lead, not solo founder-operators. If it’s just you right now, Flow Finder is designed for that stage.
Trusted by 100+ recruitment and search firms
For the first time, a company-wide strategy and structure for BD.
Working with Ben has been transformational for us as a team.
01 / 03
The next step
Twenty minutes with Ben.
A focused conversation about where growth is getting stuck, what needs to change and whether Resonant is the right next step.
Ben Browning, Founder of Resonant
Ben has been instrumental in changing our thought process of how we generate revenue, and I’d recommend him wholeheartedly to anyone looking to up their game.