Review
BUILDING THE PLAN
Benchmark your commercial performance, examine positioning, pipeline, conversion, pricing and account growth, then identify where value is being lost.
Commercial strategy for recruitment firms
Replace random BD with a clear plan your whole team can follow.
Win better business. Create recurring revenue. Grow customer value.
18+ YEARS IN RECRUITMENT
£78M+ REVENUE GENERATED
TRUSTED BY 100+ RECRUITMENT AND SEARCH FIRMS
WHO WE ARE
Commercial Strategy Partner for recruitment and search firms.
Many recruitment firms are busy with BD and marketing, but still lack one clear commercial strategy the whole team can follow.
Resonant helps owners turn the value already inside the business into clearer positioning, better sales conversations, stronger account growth and a repeatable way to win.BEN BROWNING, FOUNDER
Adam Tiberius
Director, Zenopa Life Sciences
Ben has been instrumental in developing our global business development strategy. We've seen results scale at pace with a substantial impact on exclusivity rates, fill rates and fees. He's caused me to think differently about every aspect of how we win and serve clients and most importantly, why. That has stopped the rollercoaster, and earned the opportunity to work with clients who truly value what we do.
HOW YOU SELL MATTERS
Without a commercial system, growth depends on individuals, activity and chance.
Recruitment firms aren’t just competing on vacancies, candidates and relationships. They’re competing on commercial clarity: who they serve, the value they create, how they sell and how they get paid.
Marketing creates attention without enough direction. Business development relies on referrals and bursts of effort. The team explains the firm’s value differently from one conversation to the next. Too much still depends on the founder.
Without a plan clients see less value. Fees and margins come under pressure. Growth becomes harder to repeat. And the value stays locked in the founder, rather than in the business.
How we work
Building the plan. Embedding the change. Supporting your growth.
Three connected stages that turn commercial direction into a practical system for growth, whether you're\u00a0 stepping back, about to invest,\u00a0or heading towards an exit.
Sprint
CREATING REAL CHANGE
Implement one agreed priority with the leadership team, building the decisions, process, assets and coaching the team needs to use it consistently. Move from recommendation to measurable execution.
Partner
SUPPORTING YOUR GROWTH
Track results, refine the plan, support leadership decisions and coach the team as the business and market change. Sustain progress without slipping back into disconnected activity.
What the roadmap covers
Your unique strategy, built from the parts that drive your value.
MARKETING
PositioningMarket SegmentationIdeal Client DefinitionValue Proposition
SALES
Trigger Based OutboundProactive Client AcquisitionInbound - Social and Content StrategyActive Client ExpansionPartners, Referrals and Events
REVENUE
ProductisationPricing & NegotiationRetained Search & Recurring RevenueNew Market Access
How to measure us
The results that matter
Momentum
A coherent strategy that scales.
When your commercial strategy is working for you, success becomes predictable and growth accelerates.
Margin
Better work. Stronger margins.
Alignment drives profit. You'll see increases in your fees and fill rate, and capture revenue without making hires.
Motivation
A team that performs and stays.
The right process stops BD feeling heavy, and makes activity easier to drive. A self motivated team inspired to deliver.
Who this is for
Built for expert recruitment and search firms ready to turn strong work into repeatable growth.
Most firms come to us at one of five moments.
For
- You're about to invest in tools, training, marketing or hires, and you want the strategy right first.
- You're busy and growing, but the business isn't getting commercially stronger.
- You want the firm to win without everything running through you.
- You're selling more than recruitment, and you need a way to package and price it.
- You're heading towards exit, MBO or a leadership handover, and you need value that transfers.
Not for
- Anyone looking for a quick lead-generation hack
- Firms wanting a course to hand to the team
- Owners who want change done to them rather than built with them
- Anyone chasing more activity without a strategy beneath it
Built for firms with a team to lead, not solo founder-operators. If it’s just you right now, Flow Finder is designed for that stage.
Trusted by 100+ recruitment and search firms
For the first time, a company-wide strategy and structure for BD.
Working with Ben has been transformational for us as a team.
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The next step
Twenty minutes with Ben.
A focused conversation about where growth is getting stuck, what needs to change and whether Resonant is the right next step.
Ben Browning, Founder of Resonant
Ben has been instrumental in changing our thought process of how we generate revenue, and I’d recommend him wholeheartedly to anyone looking to up their game.