Right now, Recruiters are frustrated.
The traditional approach to business development has become increasingly ineffective but they don’t know what they’re doing wrong.
As we speed through 2025, recruiters who find themselves struggling to connect with potential clients, let alone convert them into paying customers.
The answer:
Campaigns.
Did you know? 76% of Recruiters have no clear plan for BD.
The 90k in 90 Day Blueprint puts you back in control. No spammy AI, No 60 Hour weeks, No sleazy sales tactics.
Get access here: The 90k in 90 Days Blueprint ↗️
Traditional BD is failing.
For decades, consultants followed a predictable formula:
- identify potential clients,
- add them to a list,
- make cold calls, send emails, and persistently follow up until something happens.
This linear, transaction-focused approach worked when clients had fewer options and digital noise was minimal.
Fast forward to 2025, and this method has stopped working. Worse, it could be damaging your brand.
Within just three months of implementing this outdated approach, you’ll likely experience one of three outcomes:
- you’ll become bored with the process,
- you’ll forget to follow up as other priorities emerge,
- or worse still – you’re target clients will block you completely.
The fundamental problem with traditional BD isn’t the intention but the execution.
It treats potential clients as targets rather than relationships to be cultivated, and it lacks the strategic foundation necessary for sustained success.
The Campaign Method: A Mindset Revolution
Today’s most successful recruiters and business developers have abandoned the old playbook in favor of something far more effective:
Treating business development as a campaign.
This paradigm shift transforms BD from a series of disjointed actions into a cohesive, strategic initiative.
What makes a campaign different?
Three critical elements:
- Strategic Foundation: Rather than random outreach, campaigns begin with clear objectives, target audience analysis, and competitive positioning. This ensures every touchpoint serves a specific purpose within the larger strategy.
- End-to-End Planning: Campaigns map the entire client journey from initial awareness through consideration and decision-making. This comprehensive planning allows for consistent messaging and timely interventions at critical decision points.
- Momentum-Building Messaging: Instead of repetitive sales pitches, campaigns deliver progressively valuable communications that build upon each other, creating momentum and deepening engagement over time.
This campaign approach acknowledges a fundamental truth of modern business: winning new clients requires more than persistence—it demands strategic intelligence, value-driven communications, and systematic execution.
The ‘State of BD, 2025’ presents data from 500+ Recruitment Companies.
Highlighting 35 unique insights on how recruiters sell and powerful lessons for recruiters everywhere, with commentary from 5 leading experts.
The 90k in 90 Days Blueprint
The transformative potential of the campaign approach is exemplified in the 90k in 90 Days Blueprint.
Unlike conventional BD training that focuses on tactics, this methodology provides a comprehensive campaign framework specifically designed for today’s business environment.
What sets it apart is its complete, end-to-end plan for generating significant revenue—£360,000 in additional billings over 12 months.
This isn’t achieved through magical thinking or working harder within broken systems. Instead, it’s the result of strategic positioning, value-driven communications, and systematic execution within a campaign framework.
In a business world where attention is scarce and competition is fierce, only those who embrace the campaign mindset will consistently and confidently win new business. The days of haphazard outreach are over. The era of strategic business development campaigns has arrived.
Let us know your thoughts…
Take an honest look at your business development approach.
Are you stuck in the spec-and-follow-up loop? Or have you built a strategic system that consistently delivers new, high-value clients?
The answer to that question may well determine the future of your recruitment business.
Ready to transform your approach to business development?
The gap between where most recruitment firms are and where they could be isn’t just significant—it’s the difference between survival and dominance in an increasingly competitive market.
Get in touch.
And if you have any questions for me leave a comment and I’ll come right back to you.
Thanks,
Ben
P.S. Our “August Attack Plan”, is the best way to turn this year into one of your best ever. Just DM me for details
