Why Speccing Isn’t Working

…And the Million Pound Alternative For Winning New Business


by Ben Browning, Founder Resonant


On September 24th I’ll be live discussing the hottest topic in BD right now.

Speccing.

For years it was the essential BD strategy. But in todays market it’s not working. Once I explain why, I’ll share the million pound alternative for winning new business.


Things to consider?

I won’t go into too much detail here but here’s the questions recruiters have been asking themselves that we need to get out in the open.

  • When was the last time you had exclusive rights to a candidate?
  • What is the true value of your work?
  • Are you better than your competitors?
  • What makes you different?
  • How do you compete with AI?
  • What is your expertise actually worth?
  • What do client expect from recruiters in 2025?
  • How do you win recurring revenue / multi-hire agreements?
  • If you knew how Million-Dollar-Billers win business without Speccing would you try it?

43% of recruiters don’t get seen as an expert. The State of BD Report 2025)The State of BD Report 2025)


The State of BD, 2025 (Link in Comments)

JOIN US on September 24th.


If you feel like you have more value to offer your clients…

If you feel like you are always struggling to get heard…

If you aren’t confidently and consistently winning the kind of new business you deserve…

Then this one is for you…

Register for the full recording and free bonus content:

CLICK HERE TO REGISER NOW

Why Speccing Isn’t Working

And The Million Dollar Alternative For Winning New Business


A Sales Masterclass For Recruiters, By Ben Browning, Founder at Resonant

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Writer and recruitment industry expert.

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